Wednesday, 28 January 2009

Fiat and Aung San Suu Ky

I’ve never liked Fiats: poorly designed rustbuckets with crap engines and a resale value only marginally higher than a 1980s VCR. And I like them even less now.

Cos farty old Fiat have only gone and come up with an “advert” to “honor” Aung San Suu Ky’s work (what they really mean is that they are cynically exploiting her status as a highly respected democracy activist to try and sell their “cars” – I use that word in the broadest terms possible – as the global automobile market contracts massively in the current economic slump.

It was only a while back of course that Fiat had to embarrassingly apologize to China after Richard Gere pretended to drive to Tibet from Hollywood (I say pretend – can you imagine a Fiat ever going that far!); its ideological “principles” abruptly discarded by the prospect of losing sales in the huge China market.

Rickshaw or Fiat? Your guess is as good as mine.